This is a relative of rhododendron, as one of our readers guessed. Pinkster Flower, Rhododendron periclymenoides, or Pinkster Azalea as it’s sometimes mis-named, is native to our woodlands and just like its rhododendron relative, it prefers things a bit moist.
Unlike them, the leaves do drop, which is why Ms. Flora thinks so many humans refer to it as an azalea. We’re seeing these show flowers at the edge of woods, bright spots among the green.
They don’t have a scent, so you’ll just have to look for them!